OVERVIEW
Nocte Resort & Spa is a high-end retreat located in Tucson, Arizona that allows guests to stargaze directly from private, glass-ceiling cottages. Tucson’s dark skies ordinance provides crystal clear nighttime skies that make the location ideal. Targeted towards affluent couples aged 30-50, the Nocte brand exudes elegance and simplicity.
APPROACH
Wanting to accent the resort's unique stargazing feature, ancient star charts were a huge well of inspiration for me. I aimed to capture their essence through the limited navy-and-cream color palette and chose to use Latin phrases and their English translations in the messaging. I used Requiem for its elegance and classical feel and paired it with Gotham for its flexible system of weights. Creating a monogram logo knocked out of a star shape gave me another small piece of branding to include in the simple design.
