TAGS
Branding
Character Design
Illustrations
Packaging
Character Design
Illustrations
Packaging
DELIVERABLES
Logo
Illustrations
Seed Packets
Stationary Set
Seed Kit Items
Illustrations
Seed Packets
Stationary Set
Seed Kit Items
OVERVIEW
Herbie Seeds is a garden supply company focused on encouraging family growth and helping parents pass a love of gardening on to their children. Targeted towards children ages 5-12, the brand is whimsical with a personal voice, but has a trustworthy side to appeal to the parents who will be purchasing the products.
APPROACH
I created a garden gnome character named Herbie to carry the brand's name. I sprinkled him peeking up above different elements throughout the branding to add energy and fun. Freude, a rounded sans serif, drew my eye due to its hand-drawn aesthetic that matched the style I brought into the icons, patterns, and illustrations. I used wildflower seed paper for the seed packets, kit nesting, and business cards to minimize waste and promote environmental awareness. Creating a dual function for the seed packet belly band was important, so I designed a system to convert the band into a seed marker.
