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Packaging
DELIVERABLES
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Ammo Packaging
Target Box Dieline
Ammo Packaging
Target Box Dieline
OVERVIEW
Remington is one of America's oldest and most trusted firearm and ammunition manufacturers, but their packaging leaves something to be desired. Alloy, their latest line of hunting ammunition, carries a cleaner, more sophisticated look and targets hunters ages 25-40.
APPROACH
When designing Alloy, I chose to steer away from Remington's green and yellow palette to clearly differentiate it on the shelves. Instead, I used woodgrain textures and grayscale images of game to capture a classic but trustworthy look. I built out a system of crests to clearly define and display caliber information prominently on the box. I used Sentinel, a sturdy clarendon, for its strong presence, and paired it with Trade Gothic, a classic American neo-grotesque. To further differentiate the product and reduce waste, I created a custom box dieline that doubles as a target for hunters to test their rounds. I ensured that the product would be secure in its container by using a tab-pull solution that is tamper-evident.
